BronationDay 2024 builds on 7 years of success
POSTMKTG is thrilled to again lead the BronationDay charge for long-term client Christian Brothers Academy. Building on our successful efforts to raise funds for a new academic wing in 2019, updates to its lecture center in 2020, supplemental financial assistance during COVID in 2021, a new turf field in 2022, and the totally insane effort to finalize funding for the first all-season multi-use dome on any Capital Region campus in 2023, for 2024 CBA is raising funds for a planned Academic Achievement Center, the library, reimagined.
PROMOTIONAL CAMPAIGN
In addition to helping develop this year’s BronationDay campaign strategy, POSTMKTG designed, wrote and produced a campaign kick-off video (top), five teaser videos (above), a series of 6 appeal videos, and a 5-day teaser and day-of email marketing campaign.
WEBSITE TAKEOVER & DONATION MANAGEMENT
POSTMKTG makes sure giving money on BronationDay is rewarding and friction-free, with a home page takeover, a live Facebook feed, a live scrolling donor list and donation totals, all displayed above a big DONATE NOW button. Updates are automatic, allowing the small team at CBA to manage hundreds of donations and promote the event continuously across 16 hours.
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