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BOCES Launches Web App

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POSTMKTG has just launched a web application for Capital Region BOCES that – like Airbnb, Atlas Obscura, Gig Salad and other leading “crowdsourced” brands – indexes, sorts and promotes content contributed by individual vendors, and helps BOCES and their vendors promote their services far better than any traditional advertising campaign possibly could.

The new Arts & Enrichment Directory turns what had been a confusing and paper-work heavy task of finding approved providers, coordinating schedules and requesting and issuing payments into an enjoyable experience for artists promoting their programs and teachers and volunteers responsible for creating enhanced classroom experiences.

On the front end, the application allows for simple search, advanced search, contact, booking, reviews and commenting. The home page features both new artists and artists who have earned the highest ratings. It’s dynamic, and changes based on user input and feedback.

On the back end, the directory makes it simple for vendors to create beautifully formatted promotion pages, while allowing BOCES to approve all content before publication.

Proving once again the power of WordPress as a web app development environment, the BOCES Arts & Enrichment Directory was built using mostly off-the-shelf components. Not only did this allow the project progress from concept to completion extremely quickly, most of the budget (which needless to say was modest relative to the Airbnb’s of the world) was used to understand the opportunity and design the user interface and user experience.

People often ask what the “post” in POSTMKTG means. The BOCES A&E Directory provides a good explanatory case. The client wanted a partner to help promote their service. A traditional, or “premodern” agency, might have suggested a digital campaign to drive traffic to a website. We, as a “postmodern” agency, were able to suggest something better.

The post BOCES Launches Web App appeared first on POSTMKTG.


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