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Purchase College Launches Revolutionary Crowdsourced Website
The new Purchase College website is live. And we could not be prouder! Throughout the three-year development process, POSTMKTG has served as an expert consultant for this arts-centric SUNY through...
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Table Rock PR Pours Forth
In a 10-day PR blitz, POSTMKTG client Table Rock Infrastructure Partners rode a wave of interest surrounding private funding of public works to three national news stories, including a featured...
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CBA Campaign Crosses $5 Million Mark
Christian Brothers Academy reports their Capital Campaign has crossed the $5 million mark, and is on track to meet its $5.2 million goal right on schedule. We couldn’t be prouder. CBA’s campaign...
View ArticleSign, Sign, Everywhere a Sign!
Even if you are only very casually acquainted with our company, you most certainly know that our principal and founder, Ronald Ladouceur, is an old-sign-ghost-sign-history-of-advertising nut. So, when...
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#BronationDay Raises $107,692 in 16 Hours!
With creative, design, web and promotional support from POSTMKTG, CBA pulled off a perfectly coordinated giving day on May 15, 2018. When the tally was taken, #BronationDay raised $107,692 in just 16...
View ArticleVideo: Five Questions for Ronald Ladouceur
In addition to his duties at POSTMKTG principal and founder, Ronald Ladouceur teaches branding and marketing at the University at Albany. This interview is one in a series the university produced as...
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BOCES Launches Web App
POSTMKTG has just launched a web application for Capital Region BOCES that – like Airbnb, Atlas Obscura, Gig Salad and other leading “crowdsourced” brands – indexes, sorts and promotes content...
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A Revolutionary Crowdsourced College Website
The new Purchase College website is live. And we could not be prouder! Throughout the three-year development process, POSTMKTG has served as an expert consultant for this arts-centric SUNY through...
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The First Multi-Million Dollar Ad Campaign
[NOTE: This article originally appeared in the SCA Journal, Fall 2018, Vol. 36, No. 2. The SCA Journal is a semi-annual publication of the Society for Commercial Archeology.] By Ronald Ladouceur It...
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Sneaking Through the Alley with Pepsi
We spotted a ghost sign fragment the other day on the side of the Mt. Pleasant Bakery on Crane Street in our home city of Schenectady, New York. Figuring out what it was proved quite a puzzle. The...
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POSTMKTG Welcomes Katie O’Loughlin
We are pleased to announce that Katie O’Loughlin has joined POSTMKTG in the position of Creative Account Executive. As CAE, Katie is responsible for a wide range of tasks, including research and best...
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$132,000 in 16 Hours!
PROBLEM In April 2020, early in the coronavirus crisis, the development team at CBA, a private middle and high school in Albany, was wondering what to do about #BronationDay, a major annual fundraiser...
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Heila: Game Theory Saves the World
Heila: Game Theory Save the World PROBLEM Microgrids managing an array of distributed energy resources (DERs) – solar, battery and hydrogen fuel cells – are theoretically capable of delivering...
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POSTMKTG: Was This Sign Worth a 10-Hour Drive?
I was flying around the tiny hamlet of Norwood, New York the other day (via Google Maps) searching for a fabled wall-sized poster promoting an 1890’s production of Uncle Tom’s Cabin. While I couldn’t...
View ArticleAlbany Community Charter School Seeks Mission-Driven Teachers
POSTMKTG has been working with Albany Community Charter School for several years. Without fail, our spirits are lifted every time we have the opportunity to visit this remarkable institution. ACCS is...
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Unilux Re-Launches World-Class Boiler Brand
Located, to the surprise of some, just outside the city Schenectady in upstate New York, Unilux Advanced Manufacturing puts a lie to the idea that nobody makes anything in America anymore. From a...
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Building a B2B Campaign Out of Two Pieces of Paper and a Paperclip
Trade journals are dead. But for regional manufacturers, the loss of this and other traditional paid media options is an opportunity in disguise. It levels the playing field. And businesses that are...
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Purchase College: A Revolutionary Crowdsourced College Website
The new Purchase College website is live. And we could not be prouder! Throughout the three-year development process, POSTMKTG has served as an expert consultant for this arts-centric SUNY through...
View ArticleVideo: Feeding New York State Seeks to End Produce Waste
1.2 billion pounds of produce goes to waste every year in New York State. Feeding New York State, a nonprofit that coordinates distribution of donations and grants to support New York’s food banks...
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