SURVEY: 65% of marketing pros want to be post-marketing pros
While it may not come as a surprise that consumers dislike marketing, according to a recent article in the Huffington Post, “the people who have these jobs don’t have much respect for what they do...
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Of Big Data, Super Pacs and Social Media: Lessons in Marketing from the 2012...
Was the 2012 election proof of the power of Big Data? According to an article in Time (and a thousand blogs that linked to it), it was Big Data that drove the Democrats to victory. The party’s vastly...
View ArticleAn end-of-year thank you to our founding friends
Here on the last day of our first year, POSTMKTG would like to thank the many leap of faith clients, partners and supporters who have helped make this young agency a success. From the organization that...
View Article8 Good Guesses For What Marketing Will Become in 2013
Welcome to a new year, a time for reflection, resolutions … and predictions about the future of marketing. Things are still a little crazy, but after a half-decade of extreme unsettledness, a few clear...
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The Super Bowl and our national orgy of advertising
Saturnalia by Ernesto Biondi (1909). Photo: Roberto Fiadone. During the darkest days of winter, the Romans celebrated Saturnalia. For a week or so every year the rules of proper behavior were thrown...
View ArticleGreen Tech High recruitment campaign
POSTMKTG, in partnership with Beacon Media Consultants and Cotton Hill Studios, just wrapped production on a recruitment campaign for Green Tech High, a tuition-free Charter public high school in...
View ArticleDove’s “Real Beauty Sketches” – Has the viral tearjerker run its course?
About a third of my marketing students had seen Dove’s new Real Beauty Sketches campaign by the start of our class last Wednesday. That’s pretty remarkable. The spots weren’t yet 24 hours old. And Dove...
View ArticleResponsive Website Design Without Coding? A Video Review of FROONT.
Under the headline,“Designer’s Rejoice”, TechCrunch today introduced us to FROONT, a tool that allows non-coders to create valid responsive web page layouts. Here’s my video review. While FROONT seems...
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5 lessons in business from a late-life startup.
I became a solo act after a 30-year agency career. The move was in equal parts exciting and terrifying. As a creative guy, I worried about managing a business. As a corporate guy, I worried about my...
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On the occassion of your baby business’ first birthday …
[The following post was written by a dear friend, Amy Bellcourt, VP of Communications at SCA AMERICAS. She wrote it in response to a general request for greetings I might use to celebrate the first...
View ArticleGreen Tech Unscripted
As principal Dr. Paul Miller of Green Tech Charter High School states, “most districts in the country are not having the type of success that we’re having here.” While the graduation rate for...
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WordPress Marches On
Humble WordPress is taking over. While the CMS still has its detractors, converts must now measured in legions per hour. This infographic by Elegant Themes (authors of the code underlying this very...
View ArticleThe Marketing Agency of the Future
NYCRAMA is kicking off its 2013-14 programming season with a panel discussion titled The Marketing Agency of the Future featuring leaders from 8 regional agencies. On 9/12 @nycrama will host...
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The Super Bowl and our national orgy of advertising
Saturnalia by Ernesto Biondi (1909). Photo: Roberto Fiadone. During the darkest days of winter, the Romans celebrated Saturnalia. For a week or so every year the rules of proper behavior were thrown...
View ArticleGreen Tech High recruitment campaign
POSTMKTG, in partnership with Beacon Media Consultants and Cotton Hill Studios, just wrapped production on a recruitment campaign for Green Tech High, a tuition-free Charter public high school in...
View ArticleDove’s “Real Beauty Sketches” – Has the viral tearjerker run its course?
About a third of my marketing students had seen Dove’s new Real Beauty Sketches campaign by the start of our class last Wednesday. That’s pretty remarkable. The spots weren’t yet 24 hours old. And Dove...
View ArticleResponsive website design without coding? A video review of FROONT.
Under the headline,“Designer’s Rejoice”, TechCrunch today introduced us to FROONT, a tool that allows non-coders to create valid responsive web page layouts. Here’s my video review. While FROONT seems...
View ArticleClik here to view.
5 lessons in business from a late-life startup.
I became a solo act after a 30-year agency career. The move was in equal parts exciting and terrifying. As a creative guy, I worried about managing a business. As a corporate guy, I worried about my...
View ArticleClik here to view.
On the occassion of your baby business’ first birthday …
[The following post was written by a dear friend, Amy Bellcourt, VP of Communications at SCA AMERICAS. She wrote it in response to a general request for greetings I might use to celebrate the first...
View ArticleGreen Tech unscripted
As principal Dr. Paul Miller of Green Tech Charter High School states, “most districts in the country are not having the type of success that we’re having here.” While the graduation rate for...
View Article